about micebook.

We work in an industry full of choice. Hundreds of accessible destinations, thousands of luxurious hotels, expert suppliers at every turn and event planners processing an endless stream of information, ideas and contacts –  all in their heads.

micebook changes that.

Created by #eventprofs, for #eventprofs, micebook is a new approach to information sharing; it’s a social network for MICE professionals with their finger on the pulse, where planners have access to the answers they need in one place, and where suppliers have the ability to engage #eventprofs with information that is both relevant and inspirational.

In a £575 billion global market, with 200,000 event suppliers, getting the relevant product in front of the right people is key. The way we connect, share and use knowledge across the industry will shape the events of the future. micebook has changed the way #eventprofs communicate with a straight-to-mobile networking platform.

With an average of 5 agencies involved in every pitch, 3 destinations offered by each agency and 4 DMCs fighting to represent each destination, there’s no room for inefficiencies. micebook offers the platform to make suppliers and planners stand out, and #mustbeonit is your definitive guide to all that it can do for you.


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what’s in it for me?

micebook is populated by suppliers, for the benefit of event planners. It is instant, mobile, and couldn’t be easier to use.

For buyers, micebook connects you with the local experts so you can take care of the bigger picture. And it’s free. Search for current destination information, product inspiration, supplier contacts and pitch materials. Create mood boards and collate experiences to share with your team.

For suppliers, micebook keeps up to date product information in front of the people who need it. Build and manage your own profile, connect associated websites, share contact information, upload photo galleries and video content and help your buyers win a pitch.


micebook news.

Our latest blog posts, hot off the press.
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Four new hotels for meetings and events in Stockholm

Four new hotels for meetings and events in Stockholm 1024 682 mustbeonit

Winter weekends away are something of a thing for Madame Micebook and her pals, and this November, she’s heading off to Stockholm for a design sleek break. Checking in to…

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Treehouse London hotel to debut in November

Treehouse London hotel to debut in November 1024 683 mustbeonit

Mister Micebook loved climbing trees as a child –  fast-track 30 years and he hasn’t lost his boyish playfulness so London’s latest opening is one is set to delight. Treehouse…

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FAM trip review: Why Toronto is the ultimate MICE destination

FAM trip review: Why Toronto is the ultimate MICE destination 1024 683 mustbeonit

Last month, the Tourism Toronto team hosted Josh King, head of business development at emc3, on what he describes as a perfectly planned familiarisation trip that showcased the best of…

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Three wellbeing meeting programmes from GHOTW

Three wellbeing meeting programmes from GHOTW 1024 683 mustbeonit

From walking meetings, favoured by influential leaders from Barack Obama to Mark Zuckerberg, to group runs and yoga sessions, many Great Hotels of the World (GHOTW) member properties have created…

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recent events.