15 Jan 2020
#changenhow

nhow London & micebook

The Lowdown

Around 125 eventprofs braved the January weather to get a first look at the funky new nhow London hotel last Wednesday (15 January) for the first micebook educational and networking event of the decade.

Buyers from agencies including BCD Meetings & Events, Penguins, Pure Events, Worldspan, Top Banana, CR Worldwide, MCI UK and cievents, networked with micebook partners including Just the Letter B, DBF Events, Sandals Resorts, The DMC Advantage, AbleMaxx, Dorchester Collection and Great Hotels of the World (GHOTW).

The event kicked off with a micebook training session led by founder Chetan Shah, giving buyers the opportunity to learn more about the online hub and how it can help them find inspiration for pitches, search and find relevant suppliers, and create destination boards for upcoming pitches.

This was followed by a content session focused on emerging destinations, with short presentations and a panel featuring Worldspan managing director Sophie Morris, Purple Dog Solutions director Chris Clarke, Top Banana director of incentives Elliott Grant, and Henriette Speed, director at Just the Letter B.

Sophie Morris shared highlights of a recent trip to Rwanda, showcasing what the country has to offer incentive groups – including gorilla trekking, which she described as a “life-affirming” experience.

Elliott Grant presented on Tel Aviv and Jerusalem – sharing how he convinced a client to book Israel for an incentive, and a sample programme for the destination, while Chris Clarke focused on the challenges of how he delivered a car launch for Lexus off the beaten track in Oman.

Henriette Speed, who represents DMCs operating in a number of emerging destinations, shared some insights into selling them into clients. “Focus on the building excitement around the experience rather than selling the destination. It’s really important to have a brand ambassador on your pitch team who has been to the destination – it’s very difficult to sell an experience you have not had yourself,” she advised.

“Personal anecdotal information is so powerful – even having your own photos rather than stock photography can have so much more impact. If you haven’t been able to get to the destination, consider taking a DMC rep or someone from the tourist board along to your pitch.”

Following the panel sessions, some of our micebook partners showcased their new or latest product offerings through short video trailers and presentations.

Our audience got the lowdown from: nhow London, London & Partners, Nobu Portman, GHOTW, Events Jersey, nhow Amsterdam, Nobu Barcelona Hotel and Switzerland Convention & Incentive Bureau.

In the evening, guests got to enjoy food, drinks and networking at the nhow launch party, held in the hotels fabulously quirky lobby and bar area, featuring a Big Ben sculpture, and take part in show rounds of the rest of the property.

A number of immersive experiences around the theme of colour were also available throughout the evening including a colour personality quiz, organised by Wildgoose in partnership with Nobu Hotel Barcelona.

Guests could also get a photo of their iris, thanks to Eyecon Art and Switzerland Convention & Incentive Bureau, or receive a consultation from House of Colour’s Fiona Ingham on what colours best suit their complexion, which was sponsored by Events Jersey.

Check out our event page for all photos and the official event video.

nhow London & micebook

The Lowdown

Around 125 eventprofs braved the January weather to get a first look at the funky new nhow London hotel last Wednesday (15 January) for the first micebook educational and networking event of the decade.

Buyers from agencies including BCD Meetings & Events, Penguins, Pure Events, Worldspan, Top Banana, CR Worldwide, MCI UK and cievents, networked with micebook partners including Just the Letter B, DBF Events, Sandals Resorts, DMC Advantage, AbleMaxx, Dorchester Collection and Great Hotels of the World (GHOTW).

The event kicked off with a micebook training session led by founder Chetan Shah, giving buyers the opportunity to learn more about the online hub and how it can help them find inspiration for pitches, search and find relevant suppliers, and create destination boards for upcoming pitches.

This was followed by a content session focused on emerging destinations, with short presentations and a panel featuring Worldspan managing director Sophie Morris, Purple Dog Solutions director Chris Clarke, Top Banana director of incentives Elliott Grant, and Henriette Speed, director at Just the Letter B.

Sophie Morris shared highlights of a recent trip to Rwanda, showcasing what the country has to offer incentive groups – including gorilla trekking, which she described as a “life-affirming” experience.

Elliott Grant presented on Tel Aviv and Jerusalem – sharing how he convinced a client to book Israel for an incentive, and a sample programme for the destination, while Chris Clarke focused on the challenges of how he delivered a car launch for Lexus off the beaten track in Oman.

Henriette Speed, who represents DMCs operating in a number of emerging destinations, shared some insights into selling them into clients;

“Focus on the building excitement around the experience rather than selling the destination. It’s really important to have a brand ambassador on your pitch team who has been to the destination – it’s very difficult to sell an experience you have not had yourself.

Personal anecdotal information is so powerful – even having your own photos rather than stock photography can have so much more impact. If you haven’t been able to get to the destination, consider taking a DMC rep or someone from the tourist board along to your pitch.”

Following the panel sessions, some of our micebook partners showcased their new or latest product offerings through short video trailers and presentations.

Our audience got the lowdown from: nhow London, London & Partners, Nobu Portman, GHOTW, Events Jersey, nhow Amsterdam, Nobu Barcelona Hotel and Switzerland Convention & Incentive Bureau.

In the evening, guests got to enjoy food, drinks and networking at the nhow launch party, held in the hotels fabulously quirky lobby and bar area, featuring a Big Ben sculpture, and take part in show rounds of the rest of the property.

A number of immersive experiences around the theme of colour were also available throughout the evening including a colour personality quiz, organised by Wildgoose in partnership with Nobu Hotel Barcelona.

Guests could also get a photo of their iris, thanks to Eyecon Art and Switzerland Convention & Incentive Bureau, or receive a consultation from House of Colour’s Fiona Ingham on what colours best suit their complexion, which was sponsored by Events Jersey.

Official Event Photos

Check out the official event photos below

Thank you to our panel of experts

Thank you to our fantastic expert panel of #eventprofs for an engaging and informative session on Emerging Destinations!

Thank you to our fantastic partners

The Event

Wednesday 15th Jan 2020

nhow London, 2 Macclesfield Rd, London EC1V 8DG

3:30pm – 4.30pm
micebook training on Boards – Event planners learn how to store and share destination and supplier intel with your team using Pinterest style Boards.

4:30pm – 5:30pm
Emerging Destinations. How to sell, operate and deliver events in new destinations. Evaluating risk and working with CVBs.

5:30 pm – 6:00pm
MICE Trailers – New and inspiring product showcase for planners.

6:00pm – 9:30pm
Networking Evening. What colour are you?

Guest Speakers

Speaker for micebook events panel
Director, Purple Dog Solutions

Chris Clarke

Chris founded boutique event agency Purple Dog Solutions in 2014, offering a genuinely unique take on the traditional agency model. Purple Dog Solutions produces exciting full-service projects for clients from many sectors including consumer electronics, automotive, tech/social media, recruitment and optical solutions.

Director of Incentives, Top Banana

Elliott Grant

With over 10 years’ experience in the incentive industry, Elliott heads up the incentive division of Top Banana. He is always pushing boundaries and finding new and creative ways of engaging and motivating employees, always focusing on creating outcome-driven incentives that make a real difference.

Managing Director, Worldspan

Sophie Morris

Having been made Managing Director 10 years ago, Sophie has personally delivered some of the Worldspan’s most complex and demanding events and has a total commitment to exceptional service delivery. She is passionate about the environment and CSR activities and her most recent ‘adventure’ to Rwanda was to fulfil a personal ‘bucket list’ dream; in doing so exploring the country’s MICE possibilities.

Director at b (Just The Letter B)

Henriette Speed

In 2010 Henriette launched b, a boutique DMC and hotel representation company partnering only with hotels and DMCs she is passionate about and destinations she loves. Current partners include Green Route Africa, Incent India, Mutika DMC & Events Italy, ODS Turkey, and PRA New York.

Attend

Supplier member evening ticket £109 – Limited Early Bird
Supplier non-member ticket £109 + membership fee
Buyer/planner ticket – Complimentary

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