"Events 2030"


What will the event experience look like?

21st Sept | Hotel Brooklyn Opening Party

micebook.Live is heading north-bound to showcase one of Manchester’s newest MICE hotspots of the year so far!

So, for event planners who just love micebook events or those of you who haven’t yet experienced micebook events – Join us at the incredible Hotel Brooklyn for the official re-opening party for #eventprofs;
Guys, dolls, grifters, shifters and all folk in between.

Brooklyn welcomes the world to its streets, and we invite the world through our doors. Come see for yourself at the Hotel Brooklyn re-opening party.

In partnership with the London Convention Bureau

The Event

21st Sept 2021

Hotel Brooklyn, 59 Portland St, Manchester M1 3HP

4:00pm – 5:30pm
“Events 2030” with London Convention Bureau

Events (in our opinion) will still be the number 1 engagement and marketing tool in 2030. However what will an event look like for an attendee by the end of this decade? How will they travel, communicate, connect, absorb content, cascade info….What will the expectations be?

Content, speakers and format to follow. Get in touch if you want to contribute content.

5:30 pm – 6:00pm
MICE Trailers – New and inspiring product showcase for planners. See Partner page for details

6:00pm – 9:30pm
Hotel Brooklyn Re-opening Party

Guest Speakers

Dave is the founder & MD of a MICE agency called Make Happen
MD, Make Happen

Dave Greaves

Dave is the founder & MD of a MICE agency called Make Happen, operating globally, based in Manchester.
Dave specialises in helping global clients across Argentina, Colombia, Miami, New York, Boston, Europe, Africa & Asia.


Dan Bardgett

Dan Bardgett is founder and managing director of XSEM Ltd. He has been responsible for guiding the agency’s growth into one of the leading creative experience agencies in the UK, working with blue chip clients in the drinks, retail and building industries. Recently the team at XSEM achieved 60% growth and was listed in C&IT magazine’s top 5 UK incentive agencies.

Creative Director of the Fresh Group
Executive Creative Director, Fresh Group

Stuart Whittle

The fresh Group are an award winning creative events and experiences agency based in Cheadle, that help clients with live events all over the world across many different industries.
Stuart has managed the steady growth of the fresh creative department since the agency’s early days and has had a long career in the events industry.

Virginia Saul Fresh Group
Senior Account Executive – The Fresh Group

Virginia Saul

Having worked with a number of university societies on a variety of productions and projects, Virginia graduated from the University of Manchester in 2018 and joined The fresh Group as an Account Executive in October of the same year and is now working as a Senior Account Executive.


Supplier member ticket £159 (early bird)
Supplier non-member ticket £249
Buyer/planner ticket – Complimentary

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    micebook LIVE

    As a member of micebook, you’re part of a very special community for which we are creating exciting live event experiences. These represent the finest networking opportunities in partnership with top MICE brands, committed to this sector. Since our launch, we’ve been delivering high quality, creative experiences for educational, leadership. business and social benefits for our industry.

    Whether you’re a new venue, a revamped classic or a unique event space, we’d be interested to hear from you. Our micebook members are leading corporate and agency planners, and we are committed to high-quality events, combined with a dynamic collaborative approach with our event partners. Get in touch!

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