Around 125 eventprofs braved the January weather to get a first look at the funky new nhow London hotel last Wednesday (15 January) for the first micebook educational and networking event of the decade.
Buyers from agencies including BCD Meetings & Events, Penguins, Pure Events, Worldspan, Top Banana, CR Worldwide, MCI UK and cievents, networked with micebook partners including Just the Letter B, DBF Events, Sandals Resorts, DMC Advantage, AbleMaxx, Dorchester Collection and Great Hotels of the World (GHOTW)
The event kicked off with a micebook training session led by founder Chetan Shah, giving buyers the opportunity to learn more about the online hub and how it can help them find inspiration for pitches, search and find relevant suppliers, and create destination boards for upcoming pitches.This was followed by a content session focused on emerging destinations, with short presentations and a panel featuring Worldspan managing director Sophie Morris, Purple Dog Solutions director Chris Clarke, Top Banana director of incentives Elliott Grant, and Henriette Speed, director at Just the Letter B.
In the evening, guests got to enjoy food, drinks and networking at the nhow launch party, held in the hotels fabulously quirky lobby and bar area, featuring a Big Ben sculpture, and take part in show rounds of the rest of the property.
A number of immersive experiences around the theme of colour were also available throughout the evening including an interactive colour personality quiz, organised by Wildgoose in partnership with Nobu Hotel Barcelona.
Check out our event page for all photos and the official event video.
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