One Industry One Voice
We deliver some of the most important experiences of your lives, to share with your family, your friends, your colleagues, your community. Sharing experiences supports our wellbeing, society and our economy.
What we do touches millions of lives a day – in a positive way – and we all need that now more than ever.
The One Industry One Voice initiative aims to create a clear mandate of cross representation across all the core sectors of the £84bn events industry. This then enables the BVEP (Business Visits and Events Partnership) to activate it on behalf of all the main industry associations and sectors with the #WeCreateExperiences campaign.
Its main mission is to raise awareness among the general public and national media, through inspirational and positive messaging, of the true value of the industry to daily life, the wider economy.
The campaign also will focus on reassuring both the public and corporations that the UK events industry is ready to deliver safe events in readiness for 1st October, when larger events will be able to run again in England.
Life is built on experiences
Some you make, some are created for you.
This is what we do as the live events industry
Exhibitions & trade fairs
Arts & Cultural events
Festivals, fairs & shows
The story so far...
The crowdfunding drive launched this week for the One Industry, One Voice awareness initiative has surpassed its initial target of £30,000.
Over the last couple of weeks the news from government continues to hold large scale activation across our industry back, although small steps have been taken in some areas…
The #WeCreateExperiences movement was conceived by Rick Stainton, executive group director at creative agency Smyle, who put the idea forward at Mash Media’s #GetBritainMeeting summit in July and is fronted by the BVEP’s Simon Hughes.