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At the most critical time in the history of our sector, we need One Voice for a clear definition & representation of our One Industry, to leverage the power of unity and ensure our collective messages be heard & acted upon.

In July 2020, Rick Stainton, Founder & Group Executive Director of Smyle recognised specific campaigns, associations and groups representing niche sectors of the events industry were not working together, not aligning their respective messages/data and had no mandate to fully represent or leverage the power of the wider industry.

So since August 2020, the support and has been 100%  positive and this pure decisiveness has been humbling and refreshing and hence we are on the verge of having a truly representative collective of all sizes in as many areas of the events industry as possible supporting this – from over 100 agencies+, promoters and organisers from the biggest to the smallest and 100+ venues and suppliers engaged so far (more to go), in addition to all the main industry associations that represent 1,000s of event businesses and 100,000s of event professionals – One Industry One Voice is a reality.

The key is to ensure as equal a weighting across the different parts of the events industry as possible. Hence an overarching campaign, #wecreateexperiences, was launched under the One Industry One Voice mandate.

The Business Visits and Events Partnership (BVEP) , chaired by Simon Hughes, were approached and agreed to lead this campaign and help arrange the practical solutions required to do so.

It is designed to:


that we are the experts globally, especially in safety measures, as well as creative, digital and sustainability


by showcasing what we do, the lives our work touches and the genres of events we deliver


our contribution to the economy in employment, GDP, exports, our cross regional eco-system inc young employment opportunities and the range of skillsets

product launches - brand experiences - fashion shows - press shows
conferences - conventions - exhibitions
weddings - private events - festivals - music - sport - culture
charity - public sector
to show our value to the economy, regions & exports

High quality content, the very latest industry data and high profile endorsements will then be used to create digital assets and associated toolkit for distribution across a business and consumer facing social, regional and national media campaign.

The B2B campaign is planned to launch on 7th December 2020, and B2C campaign in early January 2021 subject to prevailing national situation and any developments in relation to the consumer/business market guidance for events re-opening into 2021.

We also have offers from support from a wide range of high profile personalities that represent different types of events, including leaders in sport, music, showbiz, regional City Mayors, national charities and academics.

We fully appreciate many businesses and event professionals are not in a position to contribute to the Just Giving PR fund, but everyone in our industry can help – by spreading the word of the OIOV mandate and supporting the activation of #wecreateexperiences campaign when it goes live.  

So…please spread the word across your network with the enclosed content and point them to

Late-night venues are a rite of passage for many in the nation and are a staple of British culture. However, @WeAreTheNTIA has issued a warning. Without extra support, over 80% of the UK’s nightclub businesses may not survive once February ends:

Music festival fans, we need your help!

@DCMS, the department that works to ensure that events thrive, is asking for the public’s help to gather key data and learnings about what music festivals mean to them.

Enter here:

📸 @BoomtownFair

“The wedding industry needs a clear plan” – Sarah Haywood, @UKWeddingsOrg

We’re proud to stand alongside @WAWofficialUK and the #UKWeddingsTaskforce to emphasise that all events sectors are unique, and so need individual considerations for them to thrive once again.
£84 billion
Total Value to the UK Economy

UK Event Industry employment numbers


Business & Trade Events



Total Events



Leisure & Consumer Events



Founding Supporters..a few of many…

One Industry One Voice

The story so far...

One Industry One Voice #wecreateexperiences


The One Industry One Voice movement and #WeCreateExperiences campaign were conceived by Rick Stainton, executive group director at creative agency Smyle, who put the concepts forward at Mash Media’s #GetBritainMeeting summit in July and is fronted by the BVEP’s Simon Hughes.

Group Executive Director, Smyle

Rick Stainton

Chair of the BVEP

Simon Hughes

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