At the most critical time in the history of our sector, we need One Voice for a clear definition & representation of our One Industry, to leverage the power of unity and ensure our collective messages be heard & acted upon.
In July 2020, Rick Stainton, Founder & Group Executive Director of Smyle recognised specific campaigns, associations and groups representing niche sectors of the events industry were not working together, not aligning their respective messages/data and had no mandate to fully represent or leverage the power of the wider industry.
So since August 2020, the support and has been 100% positive and this pure decisiveness has been humbling and refreshing and hence we are on the verge of having a truly representative collective of all sizes in as many areas of the events industry as possible supporting this – from over 100 agencies+, promoters and organisers from the biggest to the smallest and 100+ venues and suppliers engaged so far (more to go), in addition to all the main industry associations that represent 1,000s of event businesses and 100,000s of event professionals – One Industry One Voice is a reality.
The key is to ensure as equal a weighting across the different parts of the events industry as possible. Hence an overarching campaign, #wecreateexperiences, was launched under the One Industry One Voice mandate.
The Business Visits and Events Partnership (BVEP) , chaired by Simon Hughes, were approached and agreed to lead this campaign and help arrange the practical solutions required to do so.
It is designed to:
High quality content, the very latest industry data and high profile endorsements will then be used to create digital assets and associated toolkit for distribution across a business and consumer facing social, regional and national media campaign.
The B2B campaign is planned to launch on 7th December 2020, and B2C campaign in early January 2021 subject to prevailing national situation and any developments in relation to the consumer/business market guidance for events re-opening into 2021.
We also have offers from support from a wide range of high profile personalities that represent different types of events, including leaders in sport, music, showbiz, regional City Mayors, national charities and academics.
We fully appreciate many businesses and event professionals are not in a position to contribute to the Just Giving PR fund, but everyone in our industry can help – by spreading the word of the OIOV mandate and supporting the activation of #wecreateexperiences campaign when it goes live.
So…please spread the word across your network with the enclosed content and point them to www.wecreateexperiences.co.uk
Exhibitions & trade fairs
Arts & Cultural events
Festivals, fairs & shows
UK Event Industry employment numbers
Business & Trade Events
Leisure & Consumer Events
The story so far...
The One Industry One Voice Taskforce shares an end of year message with the UK events industry about what we’ve been focussing on over the last few months.
Christmas will be a difficult time for some of our events family this year. They will be experiencing much greater challenges than others. All of the event industry campaigns, associations and organisations are coming together to share this one key message: “If you need help, it is there for you.
#WeCreateExperieces launch video an “overwhelming success” and has been viewed more than 250,000 times…
The #WeCreateExperiences B2B campaign is to kick-off on 7 December…
One Industry One Voice (OIOV), the coalition of associations and businesses created to champion the events industry, has formed a strategic partnership with the Major Events Summit, an online meeting place for the sports and event community.
More than 525,000 jobs are at risk in the UK’s £84bn events and experiences industry and three out of four companies could fail to survive beyond next February, the Government has been warned.
One Industry One Voice – web and socials launch with three more key campaigns aligning to boost unique cross-industry mandate
#WeMakeEvents, #Let the Music Play and #WeCreateExperiences have aligned to fight for awareness and financial support for the whole industry.
The crowdfunding drive launched this week for the One Industry, One Voice awareness initiative has surpassed its initial target of £30,000.
Over the last couple of weeks the news from government continues to hold large scale activation across our industry back, although small steps have been taken in some areas…
The One Industry One Voice movement and #WeCreateExperiences campaign were conceived by Rick Stainton, executive group director at creative agency Smyle, who put the concepts forward at Mash Media’s #GetBritainMeeting summit in July and is fronted by the BVEP’s Simon Hughes.