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At the most critical time in the history of our sector, we need One Voice for a clear definition & representation of our One Industry, to leverage the power of unity and ensure our collective messages be heard & acted upon.

In July 2020, Rick Stainton, Founder & Group Executive Director of Smyle recognised specific campaigns, associations and groups representing niche sectors of the events industry were not working together, not aligning their respective messages/data and had no mandate to fully represent or leverage the power of the wider industry.

So since August 2020, the support and has been 100%  positive and this pure decisiveness has been humbling and refreshing and hence we are on the verge of having a truly representative collective of all sizes in as many areas of the events industry as possible supporting this – from over 100 agencies+, promoters and organisers from the biggest to the smallest and 100+ venues and suppliers engaged so far (more to go), in addition to all the main industry associations that represent 1,000s of event businesses and 100,000s of event professionals – One Industry One Voice is a reality.
www.oneindustryonevoice.co.uk

The key is to ensure as equal a weighting across the different parts of the events industry as possible. Hence an overarching campaign, #wecreateexperiences, was launched under the One Industry One Voice mandate.

The Business Visits and Events Partnership (BVEP) , chaired by Simon Hughes, were approached and agreed to lead this campaign and help arrange the practical solutions required to do so.

It is designed to:

reassure

that we are the experts globally, especially in safety measures, as well as creative, digital and sustainability

inspire

by showcasing what we do, the lives our work touches and the genres of events we deliver

educate

our contribution to the economy in employment, GDP, exports, our cross regional eco-system inc young employment opportunities and the range of skillsets

THE POWER
OF EVENTS
INSPIRE
product launches - brand experiences - fashion shows - press shows
EDUCATE
conferences - conventions - exhibitions
CELEBRATE
weddings - private events - festivals - music - sport - culture
SUPPORT SOCIETY
charity - public sector
GROW
to show our value to the economy, regions & exports

High quality content, the very latest industry data and high profile endorsements will then be used to create digital assets and associated toolkit for distribution across a business and consumer facing social, regional and national media campaign.

The B2B campaign is planned to launch on 7th December 2020, and B2C campaign in early January 2021 subject to prevailing national situation and any developments in relation to the consumer/business market guidance for events re-opening into 2021.

We also have offers from support from a wide range of high profile personalities that represent different types of events, including leaders in sport, music, showbiz, regional City Mayors, national charities and academics.

We fully appreciate many businesses and event professionals are not in a position to contribute to the Just Giving PR fund, but everyone in our industry can help – by spreading the word of the OIOV mandate and supporting the activation of #wecreateexperiences campaign when it goes live.  

So…please spread the word across your network with the enclosed content and point them to www.wecreateexperiences.co.uk

We are delighted to share that @1IndustryVoice has been invited to give evidence to the All-Party Parliamentary Group (APPG) for Business in a Pandemic (Covid) World as representatives of the #eventsindustry.

Make sure to tune into the #JeremyVine show today at noon to hear from One Industry One Voice's @nickbigcat, Group CEO at @wearethefair and @waplacemaking, for his take on yesterday's #Glastonbury news. https://t.co/ak6s4tJDEG
£84 billion
Total Value to the UK Economy

UK Event Industry employment numbers

774,020

Business & Trade Events

Employees

1,563,020

Total Events

Employees

789,000

Leisure & Consumer Events

Employees

#wecreateexperiences

Founding Supporters..a few of many…

One Industry One Voice

The story so far...

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One Industry One Voice #wecreateexperiences

Contact

The One Industry One Voice movement and #WeCreateExperiences campaign were conceived by Rick Stainton, executive group director at creative agency Smyle, who put the concepts forward at Mash Media’s #GetBritainMeeting summit in July and is fronted by the BVEP’s Simon Hughes.

Group Executive Director, Smyle

Rick Stainton

Chair of the BVEP

Simon Hughes

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