At the most critical time in the history of our sector, we need One Voice for a clear definition & representation of our One Industry, to leverage the power of unity and ensure our collective messages be heard & acted upon.
In July 2020, Rick Stainton, Founder & Group Executive Director of Smyle recognised specific campaigns, associations and groups representing niche sectors of the events industry were not working together, not aligning their respective messages/data and had no mandate to fully represent or leverage the power of the wider industry.
So since August 2020, the support and has been 100% positive and this pure decisiveness has been humbling and refreshing and hence we are on the verge of having a truly representative collective of all sizes in as many areas of the events industry as possible supporting this – from over 100 agencies+, promoters and organisers from the biggest to the smallest and 100+ venues and suppliers engaged so far (more to go), in addition to all the main industry associations that represent 1,000s of event businesses and 100,000s of event professionals – One Industry One Voice is a reality.
www.oneindustryonevoice.co.uk
The key is to ensure as equal a weighting across the different parts of the events industry as possible. Hence an overarching campaign, #wecreateexperiences, was launched under the One Industry One Voice mandate.
The Business Visits and Events Partnership (BVEP) , chaired by Simon Hughes, were approached and agreed to lead this campaign and help arrange the practical solutions required to do so.
It is designed to:
High quality content, the very latest industry data and high profile endorsements will then be used to create digital assets and associated toolkit for distribution across a business and consumer facing social, regional and national media campaign.
The B2B campaign is planned to launch on 7th December 2020, and B2C campaign in early January 2021 subject to prevailing national situation and any developments in relation to the consumer/business market guidance for events re-opening into 2021.
We also have offers from support from a wide range of high profile personalities that represent different types of events, including leaders in sport, music, showbiz, regional City Mayors, national charities and academics.
We fully appreciate many businesses and event professionals are not in a position to contribute to the Just Giving PR fund, but everyone in our industry can help – by spreading the word of the OIOV mandate and supporting the activation of #wecreateexperiences campaign when it goes live.
So…please spread the word across your network with the enclosed content and point them to www.wecreateexperiences.co.uk
Corporate/Conferences
Exhibitions & trade fairs
Arts & Cultural events
Festivals, fairs & shows
Music Events
Sporting Events
Weddings
UK Event Industry employment numbers
Business & Trade Events
Employees
Total Events
Employees
Leisure & Consumer Events
Employees
The story so far...


Contact
The One Industry One Voice movement and #WeCreateExperiences campaign were conceived by Rick Stainton, executive group director at creative agency Smyle, who put the concepts forward at Mash Media’s #GetBritainMeeting summit in July and is fronted by the BVEP’s Simon Hughes.


Rick Stainton

